Interpreting Zohran Mamdani's Sartorial Choice: What His Suit Reveals About Modern Manhood and a Changing Society.
Coming of age in London during the noughties, I was constantly surrounded by suits. You saw them on City financiers hurrying through the Square Mile. You could spot them on fathers in the city's great park, playing with footballs in the evening light. Even school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has served as a costume of gravitas, projecting authority and professionalism—qualities I was told to embrace to become a "adult". Yet, until lately, people my age appeared to wear them infrequently, and they had all but vanished from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a sober black overcoat, pristine white shirt, and a notable silk tie. Riding high by an ingenious campaign, he captured the public's imagination like no other recent mayoral candidate. But whether he was celebrating in a music venue or appearing at a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Loosely tailored, contemporary with soft shoulders, yet conventional, his is a quintessentially middle-class millennial suit—well, as common as it can be for a generation that rarely bothers to wear one.
"The suit is in this strange position," notes style commentator Derek Guy. "It's been dying a slow death since the end of the second world war," with the real dip coming in the 1990s alongside "the advent of business casual."
"Today it is only worn in the strictest locations: marriages, funerals, and sometimes, court appearances," Guy explains. "It is like the kimono in Japan," in that it "essentially represents a tradition that has long retreated from everyday use." Numerous politicians "don this attire to say: 'I am a politician, you can have faith in me. You should support me. I have legitimacy.'" Although the suit has traditionally conveyed this, today it performs authority in the hope of winning public trust. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of performance, in that it enacts masculinity, authority and even proximity to power.
This analysis stayed with me. On the infrequent times I require a suit—for a ceremony or black-tie event—I dust off the one I bought from a Japanese department store several years ago. When I first selected it, it made me feel sophisticated and expensive, but its tailored fit now feels outdated. I imagine this feeling will be all too familiar for many of us in the global community whose families originate in other places, especially global south countries.
Unsurprisingly, the everyday suit has fallen out of fashion. Like a pair of jeans, a suit's shape goes through trends; a specific cut can therefore characterize an era—and feel quickly outdated. Take now: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a significant investment for something destined to fall out of fashion within five years. Yet the appeal, at least in certain circles, persists: in the past year, major retailers report tailoring sales increasing more than 20% as customers "shift from the suit being daily attire towards an appetite to invest in something exceptional."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a Dutch label that sells in a mid-market price bracket. "He is precisely a reflection of his background," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." Therefore, his moderately-priced suit will appeal to the demographic most inclined to support him: people in their thirties and forties, university-educated earning middle-class incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly don't contradict his proposed policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," says Guy. "As an immensely wealthy and grew up in that New York real-estate world. A status symbol fits seamlessly with that elite, just as more accessible brands fit naturally with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a former president's "shocking" beige attire to other world leaders and their notably impeccable, custom-fit sheen. Like a certain British politician learned, the suit doesn't just clothe the politician; it has the power to define them.
Performance of Banality and Protective Armor
Maybe the point is what one academic calls the "performance of banality", invoking the suit's historical role as a uniform of political power. Mamdani's specific selection taps into a studied understatement, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him connect with as many voters as possible. But, experts think Mamdani would be aware of the suit's historical and imperial legacy: "The suit isn't neutral; scholars have long pointed out that its modern roots lie in military or colonial administration." It is also seen as a form of defensive shield: "It is argued that if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling credibility, perhaps especially to those who might doubt it.
Such sartorial "code-switching" is not a new phenomenon. Even historical leaders once wore three-piece suits during their early years. These days, certain world leaders have started swapping their typical military wear for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the struggle between insider and outsider is visible."
The attire Mamdani chooses is deeply significant. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to conform to what many American voters expect as a marker of leadership," notes one author, while simultaneously needing to walk a tightrope by "not looking like an establishment figure selling out his distinctive roots and values."
But there is an acute awareness of the double standards applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a younger leader, skilled to adopt different personas to fit the situation, but it may also be part of his multicultural background, where adapting between languages, customs and attire is common," it is said. "Some individuals can remain unnoticed," but when others "attempt to gain the authority that suits represent," they must meticulously navigate the codes associated with them.
Throughout the presentation of Mamdani's public persona, the tension between belonging and displacement, insider and outsider, is evident. I know well the awkwardness of trying to fit into something not designed with me in mind, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in politics, image is never without meaning.