70s Nightclub Fashion Returns for a Comeback: Shaggy Jackets Have Become the Festive Essential Must-Have
While the iconic New York nightclub Studio 54 shut its doors almost four decades ago, its distinct style impact continues strong.
Currently, the spotlight isn't on sheer bodysuits but on the plush, shaggy coats and wraps worn by style icons and club-goers as well.
With the festive party season coming up, the distinctive Studio 54 coat is experiencing a significant resurgence.
Shopping Statistics Shows the Trend
One of the most popular items from a recent collaboration between a high-street brand and a London label is a short, cream, long-haired jacket with oversized lapels.
At a leading department store, searches for taupe fake fur coats have jumped 190% compared to last year.
Interest for secondhand plush finds is also rising, with searches for faux fur increasing by over 250% in the past six months on a popular secondhand platform.
"This is a statement coat," notes a senior style expert, adding that it acts as the central piece of an ensemble.
The editor likes to style her own oversized shaggy coat with low-rise jeans or tights and short shorts.
Screen Fashion Echoes the Trend
The style is replicated in a latest Netflix romantic comedy series, where a character wears a caramel fuzzy jacket to a casual dinner.
When questioned about her daring outfit, the sister responds, "It's what you said to dress up. It's fashion!"
The Rise of the "Boom Boom" Vibe
This look fits into what an American style analyst is terming "boom boom."
Rooted in the extravagance and excess of late-80s New York, this vibe brings to mind wads of cash, bubbly, smoking, short skirts, loose morals and, of course, fuzzy textures.
Like that time, the trend is set against a volatile financial climate.
This style is all about dressing for the life you dream of rather than the one you have to endure.
Modern Fabrics and Playful Luxury
Whereas animal fur was everywhere during Studio 54's heyday, today's versions are primarily made from lambskin—a byproduct of the meat industry—or synthetic fabrics like polyester.
The trend embodies a knowing luxury—as if a beloved character has taken charge with overblown proportions and unexpected hues.
Star Adoption and Limited Drops
A London designer was an pioneer of this movement. Her shaggy coats with poodle-like textures have been sported by top singers.
Because of high demand, these coats are now only sold in limited collections. An upcoming launch includes a rose and charcoal style similar to a large pom-pom, as well as leopard- and tiger-print options with exaggerated fluffy trim.
"When you can only buy a single item, you don't want it to be a plain jumper or a pair of boring trousers, you want a standout piece," explains a magazine head.
This feeling is shared by a style head at a major retailer, who describes it "an unexpected, fun element" that doesn't require a whole new ensemble.
Final Mood Lifter
Ultimately, the fuzzy coat can act as a great mood lifter.
"It doesn't have to cost a lot," notes the editor, "and it's going to make you feel glamorous when the world around you is rather gloomy."